Sure, that's been the refrain every week of the season, including the last five when Green Bay hasn't been able to win, but the rallying cry has been ratcheted up this week.

"We're a bunch of prideful guys," defensive end Aaron Kampman said. "The reality is we'll keep fighting until they don't let us play, and that'll be next week. Hopefully, we'll give all of us something to cheer about on Sunday."

At stake for a Packers team that is 5-10 and won't be anywhere near a football field in January - less than a year after Green Bay came within an overtime loss by a field goal to the New York Giants in the NFC Championship Game of playing in February in the NFL's biggest game - is ushering in a watershed moment in what will be the Detroit Lions' Super Bowl.

The Lions haven't won a game this season and would become the league's first 0-16 team if they complete the wire-to-wire run of futility this weekend in Green Bay.

Participants from both sides feel that this will be a pressure-free game, but no doubt the Lions don't want to suffer the infamy of a winless season and the Packers don't want to go into a long offseason with the ignominy of being the one and only team Detroit beat in 2008.

"I'm fully aware of everything that's going to surround this game and the position Detroit is in," Packers head coach Mike McCarthy said. "But, that's not going to affect the way we go about preparing for the game, and I don't see it affecting the way we're going to play the game.

"We look at them as a division opponent. Division games we treat with a different emphasis, regardless of the time of year, regardless of the records and so forth. We expect them to come in here and be a hell of a battle."

The Packers hardly are definitive favorites to seal the 0-16 deal for the Lions and extend an even longer streak of futility by Detroit. The Lions have lost their last 17 visits to Wisconsin to play the Packers since 1992.

Green Bay, though, is limping in with the five-game losing streak, with the last four defeats by a combined 14 points.

"It's so hard to believe that we're 5-10," veteran receiver Donald Driver said. "You would have never expected that going into training camp. We thought that we would be in the Super Bowl. Instead, we're packing our bags going home after (Sunday). It's a sad thing, but one thing we have to do is take care of Detroit and get ready for next season."

The Packers' repeated late-game collapses - they're 0-7 in games decided by no more than four points - aren't all that encouraging for them to finish the season on a positive note.

"Our biggest thing is we need a win," Driver said. "We're not worrying about them. They've got to come in and play, and we've got to play. If we don't go out there and play our style of football, then they will get their first win. We've just got to make sure we go out there and execute and make sure we win the close games."

SERIES HISTORY: 157th regular-season meeting. Packers lead series, 85-64-7. The league's oldest uninterrupted rivalry, dating to 1932, resumes for the first time since Week 2 of this season, when Green Bay rallied for a 48-25 win at Detroit. The Packers have won the last six meetings and 14 of the past 16 games, going back to 2000. Green Bay hasn't lost to the Lions in 17 straight games played in Wisconsin, dating to 1992.